The Five Tips I Use to Create a Brand That People Love

  1. Brand Identity
    Having a deep understanding of your brand identity is the single most important factor when it comes to having a successful business.

It may not be the sexiest part of building a brand, but it’s what will help you create a strong, memorable and lasting brand message. 

Your brand designs should be entirely based on your brand identity. Otherwise, you just have a cool design without much thought behind it.

(More to come on this topic later this week!…)

2. Color Palette


The right color palette for your brand isn’t just a set of cute colors or what’s currently “on-trend”. It should go hand-in-hand with your brand identity. If you use words like “Bold” & “Daring” to describe your brand, you’re probably not going to want a palette full of muted colors just because it’s popular currently. 

Look up color psychology and research what colors evoke the emotions you are trying to convey to your audience.

3. Find Design Inspiration

Be on the lookout for designs that really speak to you and your brand. If you’re struggling to find a brand aesthetic that works for you, check out sites like Behance. I love Behance because it features a bunch of incredible designs and artwork that will be sure to inspire the heck out of you. Look for colors that work together, pieces that speak to the feeling of your brand.

4. Pinterest

Pinterest is a life-saver when it comes to mapping out what you want you brand to look and feel like. Once you know your brand identity, create a Pinterest board called “Brand Inspo”. Type in some keywords that you came up with to describe your brand and pin them to your Brand Inspo board. After a while, you’ll notice that there are probably common elements that are popping up in your pins. Look for patterns, colors, fonts, textures that you seem to be pinning a lot. Pinterest is the best!

5. Cohesive Strategy

Once you’ve decided on your brand aesthetic, you’re going to want to make sure that anything you put out there online is in line with your brand identity you’ve created. Your Facebook Covers, profile pictures, post templates and so on, should all look and feel like your brand. Use your brand colors and brand identity to create a cohesive online presence!

Once you’ve decided on your brand aesthetic, you’re going to want to make sure that anything you put out there online is in line with your brand identity you’ve created. Your Facebook Covers, profile pictures, post templates and so on, should all look and feel like your brand. Use your brand colors and brand identity to create a cohesive online presence!

I’ve got some really cool tips and trainings coming up on brand design this week so stay tuned!